Question

Elmo Corp., a manufacturer of personal computers and printers, recently established an office furniture exporting business. This is an example of ________.

Answer 1

Answer:

The correct answer is Diversification.

Explanation:

Business diversification is the process by which an organization starts offering new products or entering new markets by acquiring other corporations or investing in new businesses. It is about growth and expansion strategies. This allows companies to attract new customers and expand their area of activity in the market.

In this way, a clothing store could expand its range of products also offering fashion accessories, such as shoes, bags or jewelry. Similarly, you could choose to enter other markets. How? Opening stores in other areas of the city, or looking for an audience with a different purchasing level. Adapting your products to the needs of new customers. To expand its scope, it would be best to open an ecommerce and sell online, with its subsequent home delivery.