Question

What type of strategy is being used by a website like www.CNNMoney when it describes itself as ""a one-stop destination covering everything a small-business owner needs to know"" in order to associate itself with benefits that are important to small business owners?

Answer 1

Answer:

Positioning

Explanation:

One of the most important concept of marketing is Positioning. It is a marketing concepts that provides a description of what businesses must do to ensure its products are marketed and its services rendered to customers. When positioning your organization, the image of the organization's product is created with its intended audience in mind, by using promotion, place, product, and price.

Answer 2

Answer:

Cost Positioning.

Explanation:

The positioning strategy is a marketing mechanism that describes the areas a company or organization can outshine it's competitors. It highlights their strength and weakness and the customer's satisfactory needs.

Examples of positioning strategies are cost, flexibility, quality, speed positioning etc. Cost Positioning defines the cost level of services and it's flexibility based on the customer's. Flexibility is the policy change of strategy, speed describes the speed of production of products and delivery of services, while quality is the grade of product and services rendered.