A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
<h2>Basic research is the least likely to result in product innovation that have near-term commercial application</h2>
Explanation:
Basic research, is otherwise called pure research. This is the first step in production innovation. This is followed by "applied research", then "innovation development", then to go for "production-sales-market".
The information gathered here will be very light or a starter. It is not possible to foresee all the outcomes or the benefits which is achieved in the basic research.
We cannot even predict the types of research knowledge which might add a value to the future changes
The fact that Dan picked George over Lauren even though Lauren was the most qualified shows homosocial reproduction.
<h3>What is homosocial reproduction?</h3>
This refers to when people employ or choose people for a position that they feel are more like them.
Dan selected George over Lauren because he felt that George was more like him and so could be trusted better.
Find out more on employment bias at brainly.com/question/17368438.
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Generally, on a production possibilities curve, the optimal point is achieved where each good is produced at a level where marginal benefits equal marginal costs.
<h3>What is an
optimal point?</h3>
On a graph, this refers to the best or most favorable point on a graph curve etc
Hence, on the a production possibilities curve, the optimal point is achieved where each good is produced at a level where marginal benefits equal marginal costs.
Therefore, the Option B is correct.
Read more about optimal point
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