Answer:
His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
Explanation:
Search engine optimization in marketing involves including keywords in the content so that when users search for materials related to such content, the content would appear among the relevant results. For businesses that want to improve the sales of their products by making use of Google Display Ads, it is important to use keywords as the content of the advertising so that the advertisements can appear on websites relevant to the potential audience.
The main goal of advertising would be defeated if the products are marketed to people who have no interest in them. If Brian's bicycles are marketed on a website containing content for children, it would be difficult for him to make sales. Google Display Ads ensure that the right audience see the advertisements.
The answer is false, it is because in questionnaires like this, open ended questions are considered valuable, which is true in the statement above but what makes it false, is because of the unambiguous response. An open ended questions should not have unambiguous response for they should be more open and would be engaging and more open not only to the person asking but to the audience as well.
When evaluating advertising results, the Attitudinal measure technique can be used to measure consumers' beliefs or feelings about a product before and after exposure to the ad.
<h3>What are Pre-testing and post-testing in advertising?</h3>
Pre-testing and Post-testing. Pretesting is testing the advertisement before running it so that the likelihood of preparing the most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases. Post-testing is done after the advertisement is run on the media.
Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection, and Advertising Effectiveness Research.
To learn more about post-testing visit the link
brainly.com/question/17238720
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<span>A party who agrees to act on behalf of another person or party is called an agent.</span>