Answer:
The answer is option <u>D) Ratio Scale</u>
Explanation:
Ratio scale is a type of variable measurement scale which is quantitative in nature. Ratio scale allows any researcher to compare the intervals or differences.
The most common examples of ratio scale are height, money, age, weight etc. With respect to market research, the common examples that are observed are sales, price, number of customers, market share etc.
you can use multiplication or division to "scale" ratios.
Multiplying or dividing all terms in a ratio by the same number creates a ratio with the same proportions as the original, so, to scale your ratio, multiply or divide through the ratio by the scaling factor
