Reduce a 24 cm by 36 cm photo to 3/4 original size.
The most logical way to do this is to keep the width-to-height ratio the same: It is 24/36, or 2/3. The original photo has an area of (24 cm)(36 cm) = 864 cm^2.
Let's reduce that to 3/4 size: Mult. 864 cm^2 by (3/4). Result: 648 cm^2.
We need to find new L and new W such that W/L = 2/3 and WL = 648 cm^2.
From the first equation we get W = 2L/3. Thus, WL = 648 cm^2 = (2L/3)(L).