The right answer that will fill in the blank is the first option which is the managing for a competitive advantage and diversity. It is one of the challenges that the managers faces today because a lot of things arises now a days, especially new technologies and advances that could rise competition. It is where this challenge occurs and opens as a challenge for managers and also the diversity for now a days, a lot of things could be set as a factor in competition.
Answer:
Differentiation.
Explanation:
The concept of value for the customer corresponds to the expectation that the product will meet the needs, desires and features that he expects.
The customer's perception of the concept of value is affected in rational and irrational ways, such as brand image, product performance, high price, etc.
Therefore, when a company offers a product at a higher price, it is passing on to the consumer the higher production cost of an item, which has features that add greater value and functionality, such as differentiation, personalization or an unforgettable customer experience.
Differentiated products are those produced in a more heterogeneous way compared to standard products, therefore differentiated products have distinct characteristics that add greater value, such as new features, technology, design, durability, style, etc.
أود أن تكون فإن الإحصائيات الثابتة والمتنقلة
C. Company cite :)
Please award me the best answer :)
