Also referred to as advocacy groups, lobby groups, pressure groups, campaign groups or special interest groups, there is a lot of questions surrounding interest groups. Generally, they use different forms of advocacy, where they could influence the public opinion or policies and play a significant role in developing both political and social systems. Also, they diverge in influences, motives and sizes, where some of them come with wide-ranging terms in their social purposes, while others usually focus on and always respond to the issues that are experienced by many people.
A factor that helped to break the deadlock in the civil rights movement during the early 1960s was the media coverage of the violent activities carried out by white segregationists. This led the majority of Americans to support the need for change on racial matters
