Marketing myopia refers to a. defining a business in terms of goods rather than the benefits customers seek. b. focusing on deli
vering high-quality products rather than earning profits. c. collecting and interpreting information from long-term events. d. focusing on both internal and external environments of a business.
Answer: option A) defining a business in terms of goods rather than the benefits customers seek.
Explanation:
As the name implies, myopia, relates to a short-sighted or immediate approach. Marketing myopia explains how a company directs its business activities such as production of goods and services BASED on its own needs rather than considering the demands of the consumers/customers.
This, in turns makes a company appear rigid and unable to respond to market dynamics such as inflation.
