Marketing myopia refers to a. defining a business in terms of goods rather than the benefits customers seek. b. focusing on deli
vering high-quality products rather than earning profits. c. collecting and interpreting information from long-term events. d. focusing on both internal and external environments of a business.
Answer: option A) defining a business in terms of goods rather than the benefits customers seek.
Explanation:
As the name implies, myopia, relates to a short-sighted or immediate approach. Marketing myopia explains how a company directs its business activities such as production of goods and services BASED on its own needs rather than considering the demands of the consumers/customers.
This, in turns makes a company appear rigid and unable to respond to market dynamics such as inflation.
Two pieces of cardboard one located at the bottom and one on top joint by card board with balls at the bottom and top all joint. hope you can picture that, it's rather confusing, sorry.
