Question

Manuel wants to sell his new product in foreign countries but with the least amount of risk to himself and his business. what market entry strategy should manuel choose

Answer 1

In my view one of the safest ways to enter markets in foreign countries in strategic alliance with an existing business of that market.This existing business knows about the market Manuel wants to sell its' products in. Furthermore, this would allow Manuel to prepare a strategy accordingly.But, if he forms an alliance with a business that has a bad brand image,it can get tough for Manuel business to even start.Although, I strongly believe that this is one of the safest ways to enter a new market.But,before he takes this step,Manuel must prepare a business plan.