Question

Hillary has a new product idea that aligns well with her company's current organizational resources. she puts together a presentation for potential buyers and requests feedback on their reactions and suggestions. hillary is

Answer 1

Hillary is concept testing. This is the act of investigating how customers will react to different goods or services prior to them being introduced into the market. Prior to launching a new product, like Hillary companies test the idea on a group to see what the consumers like, dislike, and any suggestions they have so that the product can be tweaked to better suit the market.