I believe the answer is: Recall memory
Recall memory refers to the capability to retrieve information that taken in the past. From all type of memory process, recall memory is the process that require the most conscious effort and have to rely on the combination of both short term and long term memory.
1. speak the reality
2. avoid flatter
3. keep observing the sake person
Explanation:
we have to speak the truth about our service and delivery. once promised or informed, we have to fulfill it to be believed by others. we must avoid exaggerating on the service we provide.
timely intervention of sales person shout be kept in track.