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Korolek [52]
3 years ago
12

The company president does not believe that the formula should be altered for fear it will tarnish the company's brand

Business
1 answer:
jonny [76]3 years ago
6 0
<span>The company president does not believe that the formula should be altered for fear it will tarnish the company's brand. </span>She prefers that the company spend more on marketing and increase the price. The company’s accountants believe that if marketing costs are increase by $400,000 then the company can achieve a selling price of $42 per bottle without losing any sales. At this price, will the company achieve its target operating income of 40% of revenue?

Total cost = $9,600,000

Add: Increase in marketing costs= 400 ,000

Total costs of redesigned table = $10 ,000,000

Revised cost per unit ($10,000,000 ÷ 400,000 units) = $25

Target cost per unit ($42 × 0.60) = $25.20

Yes, this proposal allows the company to meet its goal of target costs less than 60% of revenue and target operating income greater than 40% of revenue.

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At the __________ stage in the personal selling process, a salesperson's physical appearance, speech habits, personality, and ev
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At the "approach stage" in the personal selling process, a salesperson's physical appearance, speech habits, personality, and even hygiene will have the greatest effect.

<h3>What is approach stage of the personal selling process?</h3>

Approach refers to the salesperson meeting the prospect in person and engaging in face-to-face conversation to better understand them.

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6 0
2 years ago
A car dealer wants to get rid of the stock of last year's model. Assume that the dealer knows from past experience that the pric
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Answer: $6,600

Explanation: According to the question, The price elasticity of demand for cars is unitary meaning that any percentage increase or decrease in price of a product will give an equal increase or decrease in the demand for the product.

If cars are sold at $20,000 and current sales is 30 units. To increase the quantity sold to 50 units, there must be a price reduction.

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Meaning that a 67% decrease in price of the car will give an equal 67% increase in sales quantity.

The new price of the car will be $20,000 * 67% = $13,400

new price = $20,000 - $13,400 = $6,600

7 0
3 years ago
Read 2 more answers
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