Answer:
Advertising appeal and unique selling proposition.
Explanation:
Advertising is a promotional activity which purpose is to sell a product or service to a target audience.
The unique selling proposition of a product is intended to appeal to a specific. group of audience. For example, the social, psychological, physical and financial backgrounds of customers play a major role. When these various characteristics of the target group are known, it will be easy to determine how a product’s features would be a solution to the problems faced by the target audience.
Advertising appeals are the different techniques that are applied to get the attention of customers to patronize a particular product or service.
Answer: option C
Explanation: THIS CAN BE REPRESENTED AS FOLLOWS :-
If we eliminate the product there would be no sales, no variable expenses and therefore, no contribution.
sales = nil
-variable expenses= <u>nil</u>
contribution = nil
- fixed expenses = <u>56,000</u>
NET LOSS = <u> (56000)</u>
.
NOTE :-
Fixed expense = (140,000)*(40%)= 56,000
.
.
Thus increase in loss would be 56000- 50,000=6000
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Answer:
The answer is: C) decreases ; increases
Explanation:
The real cost of borrowing is calculated by adjusting the nominal cost of borrowing by the inflation rate. This means that if the inflation rate increases, then the adjusted real cost of borrowing will decrease.
The inflation rate increases when country´s money supply growth rate outpaces its economic growth. So when the inflation rate increases (lowering the real cost of borrowing), borrowers are more likely to issue bonds, increasing the bond supply.