Matthew Granger is a member of the board of directors at Produxicore Inc. Over a period of one year, Matthew failed to attend mo
st of the board meetings, claiming that he was unaware of their occurrence. During the meetings that he did attend, he was not up to date with the company's developments. He did not read the reports he was presented with, and was unfamiliar with the company's financial records. In this scenario, Granger breached his duty of care primarily through _____.
As a board member it's one of his primary duty to keep abreast of the firm performance. Not been aware for a year on the excuse of not been informed and not seeking to find out personally shows a negligence of duties.
Dora's company is entering into the Product Expansion of the marketing strategy.
This product expansion could be the introduction of new product in an existing market or the introduction of existing product in the new market.
So because Dora's company is going to introduce beverages in the same market, they are doing the product expansion.
They are currently selling chocolates and now they want to manufacture beverages as well. It means they are expanding their product line in the same market. This strategy is the Product Expansion strategy of marketing.