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lakkis [162]
3 years ago
15

___________ typically refers to the promotion and sale of different versions of a media product across the various subsidiaries

of a media conglomerate.
Business
1 answer:
Gelneren [198K]3 years ago
5 0

Answer: Synergy

Explanation:

Synergy is described as the intercommunication in between two or more entities in order to construct a collaborative effect. This effect is known to be greater than the effort that would have be in place , if they were acting alone. In comparison to the cross media concurrence, the synergy takes place when the media commodity is being advertised across the other platforms. Example, a commodity being promoted in a movie.

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A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He und
Colt1911 [192]

Answer:

Direct marketing and interactive marketing.

Explanation:

In a case of direct marketing here, they do research, identify customers, select media (TV, direct mail, internet), and create a campaign. But rather than guess whether the message worked, they track the consumer's response. How many people (and of what age, ethnic group, income level) called the number in the catalog, clicked the button on the website, or went to the store for their gift with purchase. This is because direct marketers can measure the results, they can make the next campaign even better.

While in the other hand, interactive marketing explained to be the fastest growing form of marketing where sellers do chats and explanations that comes off as convincing approach of their products to their buyers, this could be physically or online.

4 0
4 years ago
Calip Corporation, a merchandising company, reported the following results for October: Sales $427,000 Cost of goods sold (all v
nekit [7.7K]

Answer: $222,800

Explanation:

Given that,

Sales = $427,000

Cost of goods sold (all variable) = $173,400

Total variable selling expense = $21,200

Total fixed selling expense = $18,900

Total variable administrative expense = $9,600

Total fixed administrative expense = $36,300

Variable expenses:

= Cost of goods sold + Variable selling expense + Variable administrative expense

= $173,400 + $21,200 + $9,600

= $204,200

Contribution margin = Sales - Variable expenses

                                  = $427,000 - $204,200  

                                 = $222,800

5 0
3 years ago
Ben White is the manager of a retail store. His work typically includes the routine, day-to-day interactions with customers and,
lubasha [3.4K]

Answer:

c

Explanation:

because he has to do a little of eveything

3 0
3 years ago
Intangible Assets and Goodwill: Amortization and Impairment In early 2011, Bowen Company acquired a new business unit in a merge
lianna [129]
I thinks the answer is 400,000 jp I jags need more answers
6 0
3 years ago
MW Company manufactures down-filled comforters and uses an activity-based costing system. During the current period, the company
Scilla [17]

Answer:

MW Company

Activity rate for order process = $54,120/660

= $82 per order

Explanation:

a) Data and Calculations:

Production = 16,500 units

Direct labor = 19,800 hours

Machine hours = 21,450 hours

No. of orders = 660

No. of shipments = 165

Order-processing cost pool = $54,120

Shipping cost pool = $14,025

Assembly cost pool = $71,280

Activity rate for order process = $54,120/660

= $82 per order

b) MW Company uses an activity-based costing system to identify its activities into cost pools and assign the cost of each activity pool to the products and services according to their actual consumption of the activities.  The activity-based costing technique provides a more accurate method for determining the costs of products and services.  As a more accurate method for pricing decisions than other traditional methods, activity-based costing technique increases management's understanding of overheads and cost drivers and makes activities that are costly and non-value adding to become more visible, allowing managers to reduce or eliminate them, because these activities add costs to the production system.

3 0
3 years ago
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