Question

Large firms with multiple offerings in a particular product category engage in _____ targeting strategies to obtain a bigger share of the market, increase the overall market for the product categories they sell, and to diversify their businesses.
a. undifferentiated
b. concentrated
c. differentiated
d. micromarketing
e. mass marketing

Answer 1

Answer: Differentiated

Explanation:

Differentiated Marketing is a form of marketing where a business offers several products to meet the needs of the different segments found in a market. Large firm's can produce several products to meet the need of the various market segments which would increase purchase of their products.