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mario62 [17]
3 years ago
5

The concept of target market as it pertains to marketing is defined as: Group of answer choices Dividing a market into groups ba

sed on consumer knowledge, attitude, use, or response to a product. A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each. Tailoring brands and promotions to the needs and wants of local customer groups’ cities, neighborhoods, and even specific stores. A set of buyers sharing common needs or characteristics that the company decides to serve.]
Business
1 answer:
SSSSS [86.1K]3 years ago
8 0

Answer:

The correct option is option D, that is A set of buyers sharing the common needs or characteristics that the company decides to serve.

Explanation:

The concept of target market is termed as the group of potential customers to whom a company wants to sell its products and services. This group also includes specific customers to whom a company directs its marketing efforts.

Thus

Option A is not correct as it is not the market target, it is the process of market segmentations.

Option B is not correct as it is a the market coverage strategy which targets several segments of the market.

Option C is not correct as it is a method of effective marketing.

So only option D is correct.

You might be interested in
Hobson Company bought the securities listed below during 2020. These securities were classified as trading securities. In its De
Wewaii [24]

Answer:

$50,800

Explanation:

Security     Cost       Fair value     Gain(loss)

X              371,000    343,500        -27,500  

Y              185,000     162,400        -22,600  

Z              <u>424,000</u>    <u>407,800</u>        <u>-16,200 </u>

Total        <u>980,000</u>    <u>913,700</u>         <u>-66,300</u>

Unrealized holding loss on Income statement ended June 30,2021 = $66,300 - $15,500 = $50,800

3 0
3 years ago
What is the expected return on an equally weighted portfolio of these three stocks? (Do not round intermediate calculations and
siniylev [52]

Answer:

a. The expected return on the equally weighted portfolio of the three stocks is 16.23%.

b. The variance of the portfolio is 0.020353.

Explanation:

Note: This question is not complete. The complete question is therefore provided before answering the question. See the attached pdf file for the complete question.

a. What is the expected return on an equally weighted portfolio of these three stocks? (Do not round intermediate calculations and enter your answer as a percent rounded to 2 decimal places, e.g., 32.16.)

This can be calculated using the following 2 steps:

Step 1: Calculation of expected returns under each state of the economy

Expected return under a state of the economy is the sum of the multiplication of the percentage invested in each stock and the rate of return of each stock under the state of the economy.

This can be calculated using the following formula:

Expected return under a state of the economy = (Percentage invested in Stock A * Return of Stock A under the state of the economy) + (Percentage invested in Stock B * Return of Stock B under the state of the economy) + (Percentage invested in Stock C * Return of Stock C under the state of the economy) …………… (1)

Since we have an equally weighted portfolio, this implies that percentage invested on each stock can be calculated as follows:

Percentage invested on each stock = 100% / 3 = 33.3333333333333%, or 0.333333333333333

Substituting the relevant values into equation (1), we have:

Expected return under Boom = (0.333333333333333 * 0.09) + (0.333333333333333 * 0.03) + (0.333333333333333 * 0.39) = 0.17

Expected return under Bust = (0.333333333333333 * 0.28) + (0.333333333333333 * 0.34) + (0.333333333333333 * (-0.19)) = 0.143333333333333

Step 2: Calculation of expected return of the portfolio

This can be calculated using the following formula:

Portfolio expected return = (Probability of Boom Occurring * Expected Return under Boom) + (Probability of Bust Occurring * Expected Return under Bust) …………………. (2)

Substituting the relevant values into equation (2), we have::

Portfolio expected return = (0.71 * 0.17) + (0.29 * 0.143333333333333) = 0.162266666666667, or 16.2266666666667%

Rounding to 2 decimal places as required by the question, we have:

Portfolio expected return = 16.23%

Therefore, the expected return on the equally weighted portfolio of the three stocks is 16.23%.

b. What is the variance of a portfolio invested 16 percent each in A and B and 68 percent in C? (Do not round intermediate calculations and round your answer to 6 decimal places, e.g., .161616.)

This can be calculated using the following 3 steps:

Step 1: Calculation of expected returns under each state of the economy

Using equation (1) in part a above, we have:

Expected return under Boom = (16% * 0.09) + (16% * 0.03) + (68% * 0.39) = 0.2844

Expected return under Boom = (16% * 0.28) + (16% * 0.34) + (68% * (-0.19)) = -0.03

Step 2: Calculation of expected return of the portfolio

Using equation (2) in part a above, we have:

Portfolio expected return = (0.71 * 0.2844) + (0.29 *(-0.03)) = 0.193224

Step 3: Calculation of the variance of the portfolio

Variance of the portfolio = (Probability of Boom Occurring * (Expected Return under Boom - Portfolio expected return)^2) + (Probability of Bust Occurring * (Expected Return under Bust - Portfolio expected return)^2) …………………….. (3)

Substituting the relevant values into equation (3), we have:

Variance of the portfolio = (0.71 * (0.2844 - 0.193224)^2) + (0.29 * (-0.03- 0.193224)^2) = 0.020352671424

Rounding to 6 decimal places as required by the question, we have:

Variance of the portfolio = 0.020353

Therefore, the variance of the portfolio is 0.020353.

Download pdf
7 0
2 years ago
A publisher reports that 64% of their readers own a laptop. A marketing executive wants to test the claim that the percentage is
Virty [35]

Answer:

I don't no the answer sorry

3 0
3 years ago
When there is a time gap between when a message is sent and when it's received, one is using ___.
Montano1993 [528]

Answer:

The correct answer is: asynchronous communication.

Explanation:

Asynchronous communication is the type of communication that is deferred among people, meaning it does not match in time. In other words, it takes place when a message is sent without the expectation of an immediate response. Within the work frame, a is being promoted rather than synchronous communication because the latter allows small chat or informal communication to be spread.

5 0
3 years ago
The current sections of Birmingham Inc.’s balance sheets at December 31, 2019 and 2020, are presented here. Birmingham’s net
jekas [21]

Answer:

Net Income 193,000

Non-monetary terms:

Depreciation expense    25,000

amortization expense       10,000

gain on disposal          <u>     (7,000)   </u>

Adjusted Income            221,000

Change in Working Capital:

Increase in A/R        (27,000)

Decreasein Inv          17,000

Increase in Prepaid   (5,000)

Increase Accrued /P   11,000

Decreasein A/P         (6,000)

Change In Working Capital     (10,000)

From Operating Activities    211,000

Investing

Sale of Equipment  47,000

Financing

Bonds Issued   60,000

Cash Flow              318,000

Beginning Cash   99,000

Cash Flow           318,000

Ending Cash        417,000

Explanation:

We first remove the non.monetary concetps from the net income.

Then we adjust for the change in working capital which are the incrase and decrease in the current assets and liabilities account

Increase in asset and decrease in liabilities represent cash outflow

while the opposite is true when an asset decrease(convert to cash) or a liablity increase (delay of the payment)

6 0
3 years ago
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