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Elza [17]
3 years ago
11

The _______ test asks the question: is the industry profitable or capable of being profitable?

Business
1 answer:
meriva3 years ago
4 0
<span>The attractiveness test asks the question: is the industry profitable or capable of being profitable. It is a fundamental test for managers and investors and helps to establish a baseline of performance expectation. An answer of 'no' to the attractiveness test indicates that the industry is not likely to be a good investment.</span>
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