Answer:
D. number of different product lines the company carries
Explanation:
Product mix is referred to as product assortment which is the total number of product lines a company offers to its customers.
Answer:
Explanation:
Overall in a scenario such as this one, a firm may continue operating and producing goods if they believe demand may go back up and result in higher returns or if they expect the tastes of consumers to change in the near future. Both of these will in term cause the market sentiment surrounding the firm's product to change and begin seeing more profitable times. Otherwise, a firm would cut their loses and stop operating and producing goods.
Answer:
Promotion
Explanation:
The four Ps of of the marketing mix are Pricing, Promotion, Place, and Product.
Integrated marketing communications is part of promotion.
Promotion is defined as the act of increasing awareness about a product or service to the target market with a view of increasing sales. It involves communication beneficial information of a product to the buyer.
Integrated marketing communications which is the process of employing all promotional tools to work in harmony.
Therefore it represents promotion in the marketing mix
Answer:
A) $0
Explanation:
Seco City will record $0 as special revenue funds during year 1 with respect to the foregoing resources.
The $6,000,000 for acquisition of major capital facilities would be recorded as capital projects fund.
$2,000,000 to create a non-expendable trust would be recorded as private purpose trust fund.
Allocator- Price thus serves the function of allocator. First, it allocates goods and services among those who are willing and able to buy them. (As we noted in Chapter 1, the answer to the economic question “For whom to produce?” depends primarily on prices.) Second, price allocates financial resources (sales revenue) among producers according to how well they satisfy customers’ needs. Third, price helps customers to allocate their own financial resources among various want-satisfying products.
