Bic tried to introduce bic disposable underwear and the reason this new product failed is likely because of A. ineffective branding.
<h3>What is a brand?</h3>
A brand is a product, service, or concept which is publicly differentiated from other products, services, or concepts in order to facilitate communication and marketing. Branding is the process of developing and disseminating the brand name, as well as its characteristics and personality.
In consumer communication, too much emphasis is placed on product attributes and not enough on brand benefits. Trying to make too many points in your brand communication rather than focusing on one or two key points of differentiation. Changing your brand's positioning and message on a regular basis.
The correct answer is ineffective branding because the brand is well-known for writing products such as pens rather than a disposable inner ear brand. People were unable to relate to it, so it failed.
The remaining options are incorrect because timing cannot be linked, there were no technical glitches, and the market size was appropriate because it was released on a smaller scale.
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Strategic planning is an Analytical approach through which strategic choices can be assessed.
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Answer:
a.
15%
b.
29.57
Explanation:
The price of a stock whose dividends are expected to grow at a constant rate forever can be calculated using the constant growth model of the dividend discount model approach. The DDM values the stock based on the preset value of the expected future dividends from the stock. The price of the stock today under this model is,
P0 = D1 / r - g
Where
P0 = Price of stock
D1 = Future Dividend
r = Expected rate of return
g = Growth rate
a.
As we have the price of the price of the stock, we need to calculate the expected rate of return by extracting the formula.
r = (D1 / P0) + g
As per given data
P0 = Price of stock = $34
D1 = Future Dividend = $3.40
g = Growth rate = 5% = 0.05
Placing Values in the formula
r = ( $3.4 / 34 ) + 0.05
r = 0.15 = 15%
b.
As per given data
D1 = Future Dividend = $3.40
g = Growth rate = 5% = 0.05
r = Expected rate of return = 16.5%
Placing Values in the formula
P0 = D1 / r - g
P0 = $3.40 / (16.5% - 5%)
P0 = $29.57