According to the case, the use of Ph.D. on the ads for hair care products by John Smith is considered an example of the fallacy of inappropriate expertise.
The provided statement is true.
<h3>What is a fallacy?</h3>
A fallacy is an unlawful statement that is used by someone in stating any reasoning or argument which can even be harmful to society.
In the given case, John is having Ph.D. degree in the archaeology field, and his attempt to use the word Ph.D. on the haircare goods marketed by him would be a fallacy in respect of inappropriate expertise. The fallacy could be the use of the Ph.D. word on ads and the inappropriate expertise is that he doesn't have any knowledge regarding skincare and dermatology area.
Therefore, this may create a harmful effect on the individuals who are buying them as it is not authorized by a dermatologist.
Learn more about the fallacy in the related link:
brainly.com/question/2516239
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They should be extremely close, since corporate image is what people think of your brand :)
Answer:
Evaluate the marketing mix to target markets
Explanation:
There are four phases in the process of an international marketing planning process and these phases are: First, Preliminary Analysis and Screening Phase. In this phase, the nature of the market entry cost, the constraints in the countries are checked such as political, economic, environmental, and legal forces. After this stage, the Second stage is called the "Adapting the Marketing Mix to Target Market Stage". This is the stage where a match of the marketing mix requirement is done. Big Donuts just completed the first phase and is now in the second phase which is to "Evaluate the marketing mix to target markets".
Answer:
a. multiplies the activity-based overhead rates per cost driver by the number of cost drivers expected to be used per product.
Explanation:
Costing is the measurement of the cost of production of goods and services by assessing the fixed costs and variable costs associated with each step of production.
Generally, an activity-based costing uses multiple cost pools such as manufacturing cost or customer services and multiple cost drivers such as direct labor hours worked, number of changes used in engineering department, etc.
Cost pool is simply the amount of money spent by a firm on a particular activity.
Hence, to assign overhead costs to each product, the company multiplies the activity-based overhead rates per cost driver by the number of cost drivers expected to be used per product.
In activity-based costing, the activity rate for an activity cost pool is calculated by using the following formula;
Activity rate = total overhead cost/activity for the activity cost pool.
Grand Total + Total Bill Subtotal Sales Tax (7.9%)
Total Tip (20%)
Each Pays + Sales tax of 7.9% towards $80.00 is $6.32
A tip of 20% towards $86.32 is $17.26
does this help?
