In the 2016 election cycle, campaigns were expected spent over $4 billion on television advertisements.
They don't seem to have much impact.
Battleground state voters in elections are inundated with TV advertisements. Some advertisements extol the virtues of candidates, lauding their outstanding achievements and moral integrity.
Other advertisements go on the offensive; they attack the opponents' track record, criticize their ethics, and overall claim they would make awful leaders.
Voters might not feel they are impacted by the advertising because they are so disillusioned with politics. Some claim that advertisement has never ever persuaded them to do anything.
Additionally, if advertisements don't have a significant impact on voters, campaigns would be wasting billions of dollars each election cycle. However, it is evident that political teams think these advertisements are valuable.
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