Answer:
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones. Globalisation is not an expansionary mindset anymore and in many cases, a strategic imperative to identify growth opportunities. Organisations are increasingly looking beyond their national markets. E-commerce and the emergence of digital and social marketing practices have led to a level playing field for organisations and customers and have redefined competition. Price wars have become increasingly common. Established brands are increasingly under threat from emerging private label brands.
Given the massive interconnectedness of the business world and emerging models of competition and growth, how can organisations maintain their core underlying brand identity? In addition to competitive market factors, worldwide external shocks like the global recession have also severely impacted businesses at both local and global level. The key question that emerges is that whether there is now a continual need for brands to adapt or face the threat of extinction if they practice consistency.
Answer:
Primary group.
Explanation:
Charles Horton Cooley wanted to have a better understanding of the society and human behavior. He wanted to know the influence of some groups within a society and its impact on the behavior of humans. His major contribution was about primary groups. Cooley described primary group as the first group one gets introduced to and has the most effect on an individual's beliefs, ideas and ideals. Our families and very close friends are part of the primary groups Cooley wrote about. They are essential part of our lives. Even though there has been several evolvement, family and friends play an active role in our behavior and belief.
Some tribes did leave without resistance; however, many of them were forced to walk the “Trail of Tears” west. It was called the “Trail of Tears” due to its huge death toll, almost 4,000.
