In the exact moment you run out of laundry detergent and realize you need to pick some up at the store, you are in the problem recognition stage of the buying decision process. The problem recognition stage is realizing you have to make the purchase versus deciding to make the purchase of something.
A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Answer and Explanation:
Simply enough, the IRS comes for you and charges a failure to pay penalty. The penalty is 0.5% of your previous unpaid taxes for every month. So if you wouldn't want to lose more money, I'd suggest you pay your taxes.
Answer:
$112,500
Explanation:
July August September October
Credit Sales(90000*75%) 67,500
(110,000*75%) 82,500
(120,000*75%) 90,000
Cash Sales (120,000*25% 30,000
<em>Total Cash expected to be collected in September will be;</em>
Credit Sales of August $82,500
Cash Sales of September $30,000
Total cash expected to be collected in September =$112,500
<span>This best represents the test
marketing stage. During this stage, a new product is released on a small scale
to a small market. Changes are made and if it is successful in the small
market, then it is introduced on a larger scale. </span>
