Answer:
a.
Explanation:
Every customer matters, not only should a company focus on her seemingly high-value customers but also on their seemingly low-value customers.
Hence to ensure the retention of their customers and not lose them to competitors, the company should use the customers' data record to provide special retention offers for them to continue as customers.
Every dollar counts, and no customer can be said to remain forever or leave soon, therefore each of these customers should be treated equally to maximize profit for the company both now and in the long run.
Answer: b. external information search
Explanation: As majority of us are not experts on everything, in the external information search stage if the consumer decision-making process, one researches for products and services that can satisfy our needs and wants. This is the beginning of risk management where we access pros and cons while taking into account past experiences we have had.
External information search occurs when the buyer has no previous knowledge about a product, which then leads them to seek information from personal or public sources or marketer dominated sources especially when the buyer's previous experience is limited inefficient. During the information search, the options available to the buyer are either identified or clarified.
In developed economies such as United States, the sector which dominates the economy is the consumer service sector such as legal firms and hospitals. The other sectors in this type of economy are increasingly dominated by automation and the workforce in this sector fall, while the consumer service sector continue to grow based on human service. The services rendered by this sector can not be easily automated.
Answer: Not required to be accounted for by the short-cut method if using IFRS.
Explanation:
A Short term Lease is one where a person or entity is granted the legal use of a space for a small period of time which is a year or less.
In calculating this, the Sixteenth International Financial Reporting Standards, IFRS 16, states that a Short Term lease may be charged directly to a Profit and Loss account.
It does not approve the use of the Shortcut method which is a qualitative measure of analysis that is ONLY approved under the US Accounting system (GAAP) and even then is not widely used.
Answer:
Debit
$14,181
Explanation:
Given:
Fair Value Adjustment account = $32,217 (Debit)
Net unrealized gain = $46,398 (Credit)
According to Fair Value Adjustment account , Debit balance is lower than Credit balance, So they should Debit (Fair Value Adjustment account)
Debit amount = Net unrealized gain - Fair Value Adjustment account
Debit amount = $46,398 - $32,217
Debit amount = $14,181
