Apex corporation surveys its consumers to determine how they view the similarities and dissimilarities among relevant product at

Question

finlep [7]

3 years ago

7

Apex corporation surveys its consumers to determine how they view the similarities and dissimilarities among relevant product at

tributes for a set of competing brands. this is an example of:

Business

1 answer:

Citrus2011 [14] · Answer 1 · 2021-12-20T21:36:32+03:00

The survey done by Apex Corporation on its consumers to find out how they view the similarities and dissimilarities among relevant product attributes for a set of competing brands is an example of PRODUCT POSITIONING RESEARCH. The main aim of a Product Positioning Research is to understand the position of a product or a brand in comparison to a competing product or brand.