Below is a list of each social media example with the matching marketing strategy:
This company used social media to give consumers a peek into its operations.
- An appliance company releases videos of its new, high-tech manufacturing facility.
This company used social media to create consumer awareness about a new product.
- A company that makes cleaning products gives bloggers a new cleaning kit before the product is on the market.
This company used social media to increase brand loyalty.
- A company hosts a sweepstakes on a social media site
and gives the winners a lifetime supply of detergent.
This company used social media to allow consumers to be part of product development.
- A fast food chain asks consumers to determine the next
drink flavor using the hashtag #NEWDRINK.