Question

Match each event with the correct description of the company’s use of social media.

Answer 1

Below is a list of each social media example with the matching marketing strategy:

This company used social media to give consumers a peek into its operations.

- An appliance company releases videos of its new, high-tech manufacturing facility.

This company used social media to create consumer awareness about a new product.

- A company that makes cleaning products gives bloggers a new cleaning kit before the product is on the market.

This company used social media to increase brand loyalty.

- A company hosts a sweepstakes on a social media site

and gives the winners a lifetime supply of detergent.

This company used social media to allow consumers to be part of product development.

- A fast food chain asks consumers to determine the next

drink flavor using the hashtag #NEWDRINK.

Answer 2

The answers are as follows:

1. A company that makes cleaning products gives bloggers a new cleaning kit before the product is on the market: This company used social media to create consumer awareness about a new product.

2. A company hosts a sweepstakes on a social media site and gives the winners a lifetime supply of detergent: This Company used social media to increase brand loyalty.

3. An appliance company releases videos of its new, high-tech manufacturing facility: This Company used social media to give
consumers a peek into its operations

4. A fast food chain asks consumers to determine the next drink flavor using the hashtag #NEWDRINK: This Company used social media to allow consumers to be part of product development