Question

Which of the following describes the function of geodemographic segmentation? It determines the type of lifestyles that consumers have by asking them about their activities, interests, and opinions and groups them based on the similarity of their responses. It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments. It identifies consumers' primary motivations and whether they are driven by ideals, achievement, and/or self-expression. It identifies the specific households in a market by focusing on local neighborhood areas and creates classifications of neighborhoods where people live and shop.

Answer 1

Answer: It identifies the specific households in a market by focusing on local neighborhood areas and creates classifications of neighborhoods where people live and shop.

Explanation:

Geo-demographic segmentation is a classification technique used in marketing to discover whether the entity of a population fall into different groups by making comparing various characteristics with certain assumption.  

Geo-demographic segmentation is based on principles such as:

People who live in the same neighborhood have similar characteristics.  

Neighborhoods can be classified in terms of the characteristics of the population.