Question

Tracy stopped by a vending machine at 10:00 a.m. Even though she wanted to get a soda, she thought it was too early for that, and chose a bottled juice instead. This purchase is an example of which situational influence?
a) purchase task
b) social surroundings
c) physical surroundings
d) temporal effects
e) antecedent states

Answer 1

The purchase is based on the temporal effect and this comes under understanding the behavior of the consumer

Explanation:

Understanding the behavior of the consumer is also important because it depends upon each and individual consumer and the temporal effect includes at which time of the day the consumer is willing to take the item

Depending upon the climatic conditions the consumer can make his or her choice in this statement the purchase is made at the morning so the decision is made based on the temperature