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dybincka [34]
3 years ago
15

New brands with small market shares tend to spend higher on advertising and sales promotions than those with large market shares

because: Group of answer choices spending more will inhibit the advertising response function. the value of market shares is directly proportionate to the amount of money spent on advertising. returns multiply beyond a certain level of spending. a certain minimum level of exposure is needed to measurably affect purchase habits.
Business
1 answer:
IceJOKER [234]3 years ago
5 0

Answer:

The value of market shares is directly proportionate to the amount of money spent on advertising

Explanation:

Advertising is part and parcel of promotion, which is targeted at encouraging customers to buy one's product by taking them through the AIDA sequence of promotion.

AIDA is an acronym for Awareness,Interest,Desire and Action, where creating awareness by bringing the products to the attention of the customers through advertising results in interest and desire being aroused and eventually leading to action of buying the product which ultimately leads to repeat buying and increase in market share overall.

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A strategy of ____________ reciprocating both the frequency and magnitude of the other bargainer's concessions was found to be m
schepotkina [342]

Answer:

Always and less

Explanation:

Strategy: The strategy is a plan to do something with respect to achieve the company objectives or individual objective

Without preparing the strategy no one could accomplish their target.

For frequency and magnitude of other bargainer concessions, the strategy should always be reciprocatinvg and found to be more effectove as if concessions are obtained from other bargainer that involves less reciprocation

7 0
3 years ago
Hayward Company, a manufacturing firm, has supplied the following information from its accounting records for the month of May:
ira [324]

Answer:

Can you simplify your question. We ask of you to simplify the question so its easier to com up with a answer

Explanation:

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8 0
3 years ago
Warephase Corporation has preferred stock outstanding. The stock has a 16% dividend rate. The stockâs market price is $80 per sh
alina1380 [7]

Answer:

The cost of the company’s preferred stock financing is 15.7%

Explanation:

In this question, we are asked to calculate a company’s cost of preferred stock financing.

Firstly, we calculate the annual dividend of the company.

Mathematically, that is equal to dividend rate * par value

From the question, dividend rate is 16% while par value is $75

Thus, Annual dividend is 16/100 * 75 = $12

To get the cost of preferred stock, we employ a mathematical approach.

Mathematically, cost of preferred stock = Annual dividend/(current price - floatation cost)

From the question, current price is $80 while the floatation cost is $3.5 per share.

Cost of preferred stock = 12/(80-3.5)

= 12/76.5 = 0.157

This is same as 15.7%

5 0
3 years ago
Read 2 more answers
Which of the following statements most accurately describes the state of banking in the U.S.?
trapecia [35]

Answer:

B. A large number of very large and small banks

I think

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3 years ago
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zzz [600]
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