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Black_prince [1.1K]
3 years ago
12

2. You have been asked to identify the various segment in the market and then a potential targeting strategy. Describe the segme

nts for a pet supply store and then justify the best targeting strategy to use.
Business
1 answer:
alexira [117]3 years ago
6 0

Answer:

The various segments in the market include:

  1. Demographic segmentation.
  2. Psychographic segmentation.
  3. Behavioral segmentation.
  4. Geographic segmentation.  

Explanation:

Market segmentation is designed to identify the most profitable segments in order to better understand their needs and purchase motivations.  

Targeting strategy is a strategy for selection of potential customers a company can sell its products to. Targeting is done to a specific target group with respect to the various segments in any market.

A pet supply store can use differentiated marketing or multi-segment targeting since its market segmentation reveals several potential target segments that the company can serve profitably. A differentiated marketing strategy exploits the differences between marketing segments by designing a specific marketing mix for each segment.

In this case, specific marketing mixes can be developed to appeal to all or some of the segments.

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LekaFEV [45]

Answer:

Option C is the correct option.

Explanation:

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3 years ago
Cosi Company uses a job order costing system and allocates its overhead on the basis of direct labor costs. Cosi expects to incu
fenix001 [56]

Answer:

156.6%

Explanation:

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Answer:

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