Question

When Olga took over as facilities manager for Burlington Furniture Manufacturing, she was shocked to see the factory was still heated with a coal-fired boiler. She made an immediate decision to upgrade the heating system to something more efficient, and began to research available options. For Olga and Burlington Furniture, this represented a(n) ________ situation.']

Answer 1

Complete question:

When Olga took over as facilities manager for Burlington Furniture Manufacturing, she was shocked to see the factory was still heated with a coal-fired boiler. She made an immediate decision to upgrade the heating system to something more efficient, and began to research available options. For Olga and Burlington Furniture, this represented a(n) ________ situation.']

A. generic buy

B. new buy

C. adapted buy

D. straight rebuy

E. modified rebuy

Answer:

For Olga and Burlington Furniture, this represented a new buy  situation.

Explanation:

A new purchase is the first case in which a product is purchased. It is crucial for company suppliers to use their line of goods and lots of data to help the consumer make a good decision in this sort of purchasing situation.

A new buying scenario will take longer as testing, review and buying centre members must take a final decision.

A direct re-buy is typically an automated transaction where a manufacturer has a standing order every week or month for a set quantity of items.