4 years ago

"for which service characteristic do marketers need to pay close attention to fluctuations in demand?"

1 answer:

4 0

Perishability is a service characteristic that marketers need to pay attention to fluctuations in demand for. Perishability means that the item will not have a shelf life that's long lasting. If the market is creating/producing to many of one item or a service that is perishable and the demand is low, they will end up losing out on the service because it can not be stored for future use.

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