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Damm [24]
3 years ago
6

When Arturo Gomez opened his Mexican restaurant in a fashionable suburb of Kansas City, he believed that the most important elem

ent of his success would be promotion. He made sure that a significant portion of his budget was devoted to advertising in local papers, sent out coupons, and really focused on the promotional aspects of the restaurant. Which of the four eras of marketing does it seem that Arturo emphasized?
A. production
B. selling
C. marketing concept
D. customer relationship management
Business
1 answer:
Lady bird [3.3K]3 years ago
4 0

Answer:

B. Selling

Explanation:

Selling involves all activities both personal and impersonal, aimed at finding buyer for a particular product or service. It is also an act of targeting, informing and persuading buyers to buy a product or service.

One of the main purpose of selling is to make profit. For an individual to make profit through sales, he/she must be aggressive in terms of advertising the products either through local papers or coupons and must also employ other sales strategies in order to get consumers to buy the products.

Other purpose of selling is to address the customer's area of needs by making the products suitable to their needs available and also maintain good customer relationship afterwards.

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Which of the following is a disadvantage of electronic communication
REY [17]

Answer:

Lack of physical cues may lead to miscommunication

Explanation:

8 0
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Cost behavior is useful to managers for all the following except
Olenka [21]
if a company is operating at the full production capacity, then to fulfill more demand, the company will have to invest more in the production line.
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Mitchell has worked for a very large company for three years. During lunch one day he stood at the elevator and read the buildin
s344n2d4d5 [400]

Answer:

It is departmentalized in a functional way

Explanation:

Functional departmentalization is the type of organizational structure based on common job functions. In Mitchell's case all similar jobs, like legal or marketing, are grouped in one place or on the same floor. This type of organization provides space for further employee's specialization by putting staff in places where their skills can further develop.

8 0
4 years ago
Bramble Corporation is a small wholesaler of gourmet food products. Data regarding the store's operations follow: Sales are budg
Sati [7]

Answer:

Bramble Corporation

The difference between cash receipts and cash disbursements for December would be:

=  $71,000

Explanation:

a) Data and Calculations:

Balance Sheet October 31

Assets Cash                            $ 21,400

Accounts receivable                  71,400

Merchandise inventory           156,800

Property, plant and equipment,

net of $573,400 accumulated

depreciation                        1,095,400

Total assets                      $ 1,345,000

Liabilities and Stockholders' Equity

Accounts payable              $ 255,400

Common stock                      821,400

Retained earnings                268,200

Total liabilities and

stockholders' equity      $ 1,345,000

                                     November       December      January

Budgeted sales            $320,000        $300,000   $290,000

Cash Collections:

55% month of sale         176,000            165,000      159,500

45% following month       71,400             144,000      135,000

Total collections          $247,400         $309,000   $294,500

Cost of goods sold     $224,000         $210,000    $203,000

=  (70% of Sales for the month)

Ending Inventory            147,000            142,100

Goods available           $371,000        $352,000

Beginning Inventory      156,800            147,000       142,100

Purchases                    $214,200        $205,000

Cash disbursements:

Payment to suppliers   255,400           214,200      205,000

Other monthly exp.        23,800             23,800

Total disbursements $279,200         $238,000

Comparison of Cash receipts with Cash disbursements:

                                   November       December

Cash receipts             $247,400         $309,000

Cash disbursements $279,200         $238,000

Difference                    ($31,800)           $71,000

8 0
3 years ago
Given your understanding of cash flow, financial statements, ratio analysis and time value of money, provide an example of why t
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Answer:

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Cash Flow

This would be important to both parties. The business, to make sure they have enough cash flow to pay for the financing. And the financiers, for the same reason.

Ratio Analysis

This would be important to both parties for the same reason as above. Especially the "current ratio" (current assets / current liabilities) and the "working capital" ratio (current assets - current liabilities).

Financial Statements

This would be of most importance to the financiers. They would want to see the total picture of a company's financial strength.

Time Value of Money

This would be of most importance to the company itself. They would want to know if the project was worth the total amount they would be paying on the bonds or the loan

5 0
3 years ago
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