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Damm [24]
3 years ago
6

When Arturo Gomez opened his Mexican restaurant in a fashionable suburb of Kansas City, he believed that the most important elem

ent of his success would be promotion. He made sure that a significant portion of his budget was devoted to advertising in local papers, sent out coupons, and really focused on the promotional aspects of the restaurant. Which of the four eras of marketing does it seem that Arturo emphasized?
A. production
B. selling
C. marketing concept
D. customer relationship management
Business
1 answer:
Lady bird [3.3K]3 years ago
4 0

Answer:

B. Selling

Explanation:

Selling involves all activities both personal and impersonal, aimed at finding buyer for a particular product or service. It is also an act of targeting, informing and persuading buyers to buy a product or service.

One of the main purpose of selling is to make profit. For an individual to make profit through sales, he/she must be aggressive in terms of advertising the products either through local papers or coupons and must also employ other sales strategies in order to get consumers to buy the products.

Other purpose of selling is to address the customer's area of needs by making the products suitable to their needs available and also maintain good customer relationship afterwards.

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An industrial oven and fryer is an example of which factor of production?
Ad libitum [116K]

Answer:

I believe this is C. capital

7 0
3 years ago
Read 2 more answers
Which one of the government actions would most enhance efficiency in a free market, according to most economists? regulating pro
aleksklad [387]

Answer: 1. statement d

2. statement d

Explanation:  This can be explained as follows :-

1.Government intervention should be done on those sectors that results in maximization of wealth. Private sector is the back bone of every  economy's free market, thus, protecting private property is the correct option.

.

2. Issuing patent right to the inventor will result in monopoly by that particular producer and that too of a necessary commodity hence option d is correct.

3 0
3 years ago
Which of the following statements about the price elasticity of demand is correct The absolute value of the elasticity of demand
notsponge [240]

Answer:

Demand is more elastic in the long run than it is in the short run

Explanation:

Elasticity of demand measures the responsiveness of quantity demanded to changes in price.

Demand is more elastic in the long run than it is in the short run because in the long run consumers have more time to search for suitable substitutes.

When the absolute value of elasticity of demand is less than one, demand is inelastic.

When the absolute value of elasticity of demand is equal to one, demand is unitary.

When the absolute value of elasticity of demand is greater than one, demand is elastic.

Demand is less elastic the smaller the percentage of the consumer's budget the item takes up. 

The elasticity of demand for a specific brand of good doesn't translate into the elasticity of demand for the good.

I hope my answer helps you

4 0
3 years ago
During 2016, Ayayai Corporation spent $144,000 in research and development costs. As a result, a new product called the New Age
tatyana61 [14]

Answer:

Please see below the journal entries of Ayayai Corporation for the year ending 2016 and 2017 respectively.

Explanation:

Ayayai Corporation

Journal Entries

For the Year ending 2016

Debit: Research & Development Expense $144,000

Credit: Cash $144,000

To record research and development expense.

Debit: Patent $17,400

Credit: Cash $17,400

To record legal cost relating to Patent.

Debit: Amortization Expense $435

Credit: Patent $435

To record amortization expense for the pro rated year.

Ayayai Corporation

Journal Entries

For the Year ending 2017

Debit: Amortization Expense $1,740

Credit: Patent $1,740

To record amortization expense for year.

<em>AMORTIZATION EXPENSE CALCULATION:</em>

Legal Cost = $17,400

Useful Life = 10 Years

Amortization Expense = Legal Cost / Useful Life

Amortization Expense = $17,400 / 10

Amortization Expense = $1,740 per year

But since in 2016 the patent was obtained on October 1, so Ayayai Corporation will have to pro rate the Amortization Expense in 2016 as below:

Amortization Expense = Annual Amortization Expense x No. of months / Total no. of months

Since patent was obtained in October so the No. of months is '3'

Amortization Expense = $1,740 x 3 / 12

Amortization Expense = $435

5 0
3 years ago
Read 2 more answers
Present value​ (with changing interest​ rates). Marty has been offered an injury settlement of ​$12 comma 000 payable in 3 years
lesantik [10]

Answer:

If opportunity cost is 5%, PV=10,366.05

If opportunity cost is 6.5%, PV=9,934.19

If opportunity cost is 11.5%, PV=8,656.79

Explanation:

PV=Σ(\frac{CF_{t} }{(1+i)^{t} })

If opportunity cost is 5%: PV = \frac{12,000 }{(1+0.05)^{3} } =10,366.05

If opportunity cost is 6.5%: PV = \frac{12,000 }{(1+0.065)^{3} } =9,934.19

If opportunity cost is 11.5%: PV = \frac{12,000 }{(1+0.115)^{3} } =8,656.79

8 0
3 years ago
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