Question

Neil places an advertisement for his pastry shop, Neil's Pastries, in the local newspaper. He includes his phone number, website, e-mail address, and postal address in the advertisement so that prospective customers have the option to contact him in the way they feel most comfortable. Neil is a _____.

Answer 1

Answer:

Multichannel marketer

Explanation:

Multi channel marketing can be defined as the practice of using different variety of channels to reach potential customers. This channels include: websites, retail stores, catalogs, direct mail, email, mobile, social media pages.

The goal of a multichannel marketer is to utilize these various multiple marketing channels to ensure that messages reach the potential customers regardless of the devices they have, the communities that they inhabit, technologies or platforms that is available to them.