Market competition doesn't eliminate scarcity. True False

Even the best marketing communication can be wasted if the sender does not first

deff fn [24]

Answer: D) gain the attention of the consumer.

Explanation:

The first and foremost thing is marketing is to gain the attention of the consumer. This is why Adverts usually start with something eye catching and then move on to explain the product.

All other steps in the marketing process including development of brand awareness cannot be implemented if the consumer's attention is not gained.

The first and foremost goal of marketing in simple terms therefore is to first grab their curiosity then gain their attention.

6 0

3 years ago

A bond will sell at a premium when its coupon interest rate: is lower than the market interest rate on similar bonds. equals the

DiKsa [7]

A bond will sell at premium when its coupon interest rate exceeds the market interest rate on similar bonds.

Explanation:

Premium bonds are the bonds that are trading above par in the market. Further on the bond would trade on premium only when it offers a coupon rate exceeding the market rate that is being offered on similar bonds.

In simple lay man's language, the term premium and discount can be understood to carry a crude definition of high and low demand. When the demand would be high, the bonds would fetch a higher value and vice-versa.

Thus Bonds would highly be valued when it is paying interest that is greater than the interest prevailing in the market contemporarily.

8 0

3 years ago

Patagonia, a multinational sports apparel company, is planning to launch its extreme weather gear product line in Nepal and the

bagirrra123 [75]

Answer: Create a sales plan that aims to enhance initial sales and market penetration with low prices based on high operational costs.

Explanation:

An emerging market is the economy of acountru that's developing and therefore,.such country is becoming more engaged with the global markets due to its growth and expansion as it grows.

The advise that'll be given to Patagonia to omit from consideration in crafting a strategy to enhance future profits in these two emerging markets is to create a sales plan that aims to enhance initial sales and market penetration with low prices based on high operational costs.

6 0

2 years ago

On September 1, 2020, Windsor Company sold at 104 (plus accrued interest) 3,840 of its 8%, 10-year, $1,000 face value, nonconver

Rzqust [24]

Answer:

total sales value = 3,840 x $1,000 = $3,840,000 x 1.04 = $3,993,600

since each bond carried 2 detachable stock warrants, we must include in the bond issuance the value of the stock warrants = 3,840 bonds x 2 warrants x $2 per warrant = $15,360

the premium on bonds payable = total cash received - bonds payable - stock warrants = $3,993,600 - $3,840,000 - $15,360 = $138,240

the journal entry for recording the bond issuance:

September 1, 2020, 3,840 8% bonds issued

Dr Cash 3,993,600

Cr Bonds payable 3,840,000

Cr Premium on bonds payable 138,240

Cr Additional paid in capital - warrants 15,360

5 0

3 years ago

The Raven Co. has just gone public. Under a firm commitment agreement, Raven received $15.90 for each of the 25 million shares s

Studentka2010 [4]

Answer:

22.38%

Explanation:

Raven corporation has just gone public

They received $15.90 for each 25 million shares that was sold

The first step is to calculate the net amount raised

Net amount that was raised= 15.90×25,000,000 = 397,500,000

397,500,000-860,000-330,000

= 396,310,000

Underwriter spread= 17.50-15.90

= 1.6 per shares

Total underwriter spread= per share spread× number of shares that were offered

= 1.6×25,000,000

= 40,000,000

Total direct costs= 40,000,000+860,000

=40,860,000

Indirect flotation cost= indirect cost+price appreciation

= 330,000+(19.40-17.50)×25,000,000

= 330,000+1.9×25,000,000

=330,000+47,500,000

= 47,830,000

Total flotation cost= 47,830,000+40,860,000

= 88,690,000

Therefore, the flotation cost as a percentage of funds raised can be calculated as follows

= 88,690,000/396,310,000 × 100

= 0.2238×100

= 22.38%

Hence the flotation costs as a percentage of funds raised is 22.38%

3 0

2 years ago