In a communication model, the context is the environment surrounding communication, including the physical environment as well as the interpretation of a situation.
<u>Explanation:
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A communication model is dynamic and exhibits changes based on its utility or the purpose of use.
Though there are changes in the use of these models, the context of the communication models usually remains the same even if the methodology changes.
The context of the model helps in carrying out the correct interpretation of the situation.
material culture is created by man While non material culture is the aspects of cultural deals with non physical object which cannot be touch or feel but express though behaviour