Question

Since Al's Auto Parts has had trouble with its windshield wiper manufacturer inthe past, it is requesting a guarantee from the company before it will placeanother order. Which of the service quality dimensions is being addressed inthis scenario?
A.Ethnics
B.Assurance
C.Tangibles
D.Responsiveness
E.Empathy

Answer 1

Answer:

The correct answer is (B)

Explanation:

Assurance refers to financial inclusion that gives compensation for goods and service. Assurance is partially different than insurance, assurance is partially implemented for an unlimited period. The company wants assurance because of the lack of confidence due to bad past experience. Assurance or insurance is usually provided to the customers to regain their confidence. In this scenario it is feasible to request a guarantee before placing next order.