1. Identifiability (and measurability)
2. Accessibility
3. Responsiveness
1. Identifiability
- the target market must be identifiable to determine which of the
consumers belong to the segment. The target market must be well-
defined and measurable, particularly in terms of population, income, and
age bracket.
2. Accessibility
- this refers to the ease of reaching the identified market segment in terms
of geography and economy with appropriate market strategies.
3. Responsiveness
- the target market should be evaluated if they will respond (i.e. purchase)
the products and services created for them. There is little point in
identifying a market, creating a product, and developing marketing
strategies if the consumers themselves see little value in what is being
offered to them. Thus, the products and services must meed the
consumers' or organizations' needs.
Yes its true primary research is more expensive tha secondary market research
4. 48 Hours
We create at least 5 exabytes of data every 2 days. This is contributed by images, emails, social media, and all other internet content.
Answer:
accounts receivable processing
or
order department
