Question

Schwan's Sales Enterprises of Marshall, Minnesota, manufactures and markets a full line of frozen foods in 49 states using door-to-door salespeople who sell to consumers from refrigerated trucks. This particular method of distribution is called a(n): a) indirect channel b) rack jobber channel c) facilitated channel d) direct channel e) customer-service channel

Answer 1

Available options are:

A. direct channel.

B. indirect channel.

C. facilitated channel.

D. customer-service channel.

E. truck jobber channel.

Answer:

A. Direct channel.

Explanation:

The use of direct channel is prominent in the ice-cream industry which sales its products by using a music which triggers the sense that the ice-cream is just at my next step and the products at offers are from low cost to high cost to make maximum sales. The type of channel in which the salesmen sell their product by moving door to door is often refferred to as Direct channel.