The author uses ethos (author credibility and trust in their credentials) by using the word "our" so often. This places the author in collaboration with the reader, showing that he believes that they are all one and working together to achieve a common purpose.
Walden is a Reflective essay.
B. Reflective
Hope I helped : )
The answer should be B.
Credibility is important for obvious reasons. Who's going to trust a site that just gets their information from the ether?
Rhetorical questions can make the individuals in an audience feel like they are going through unnecessary pain, which would make them more likely to get the product being advertised.
Logos are... a bit complicated. You can just look that one up.
Hope this helped!