Question

Imagine you are planning a local arts festival on a low budget, How would you market this event

Answer 1

 If I am planning a local art festival, and the money available for the promotion of the event is low, what I will do is that I will create awareness about the program on the internet using social media. Social media will allow me to advertise the event at no cost at all and will allow the advertisement to reach a good number of people who live at the region where the event will take place. 

Answer 2

Explanation:

Planning a successful local arts festival needs local audience presence in the program. If i have a limited budget for this festival, then i wont be able to advertise it on high scale, like on Television, or through billboards. Since it would be a local festival, the best advertisement i could do to make it reach to the maximum number of people in the local area is through advertising the event in the local newspaper. OR i can send pamphlet to houses through newspapers or individually throwing it in people's homes.  As newspapers are considered the mass media for advertisement, so our news of festival will reach to the maximum number of people in the local area with a low budget.