Availability Heuristic
A heuristic is a mental shortcut that we often use to make judgments and decisions. Availability heuristic is based on the principle that the first things come to our mind when evaluating certain topics, events, and methods, must be the based on the more common occurrences, or must be more important than other available alternatives which do not easily come to mind.
The problem with this type of mental shortcut, however, is that it can easily be influenced or biased towards vivid, dramatic events, or recent news and information, especially those sensationalized by the media.
For example, people might take more precaution against murder and car accidents compared to illnesses such as diabetes and stomach cancer, as the two former are more sensationalized or are often reported in the news than the latter two. However, statistics show that in America, these illness actually take twice as much lives than murder and car accidents (source: http://study.com/academy/lesson/availability-heuristic-examples-definition-quiz.html).
I believe the answer is: Public speaking
There are three major purpose for someone to conduct a public speaking. The first one is to inform the audience, the second purpose is to persuade the audiences to do something, and the third purpose public speaking is to entertain the audiences.
Answer:
Indo-European
Explanation:
Indo-European Language is the family of languages that by 1000 BC were spoken throughout Europe and in parts of southwestern and southern Asia. Isogloss was known as the geographical boundary of a certain linguistic feature, such as the pronounciation of a vowel, the meaning of a word, or the use of some syntactic feature.
Hope this Helps!
Answer:
The music industry has shifted from a Markup/Peak market cycle to a Distribution/Contraction cycle market
Explanation:
There are four phases in the market cycle.
1. Accumulation or Expansion
2. Markup or Peak
3. Distribution or Contraction
4. Markdown
- Accumulation occurs as a result of economic growth in the market
- Markup or Peak occurs when the buying pressure reaches it highest level.
- Distribution or Contraction occurs when there is weakening in the market, that is, weakening of the market but not total collapse.
- Markdown occurs when the market has sung down to the lowest possible point, that is when there is total collapse of the market.
The market has a cycle that rotates round like a cycle. The moves from Accumulation to Markup then to the Contraction cycle then to Markdown market cycle.
From the scenario given, the music industry was at the Markup cycle market during the time when the music industry could sign multi-year contracts with artists and sell copyright protected music through establish distribution channels.
However, the music industry experienced the Distribution or Contraction market cycle when there was a decline in the number of Compact Disc sold as a result of a shift to digital format and rise of internet technology which allowed sharing of music over a peer-to-peer network without visiting the music shops to buy Compact Disc from recognized distributors.
