Answer and Explanation:
An advertisement that I have seen frequently and that has caught my attention is an advertisement about Shampoo for dogs. This announcement has a color palette that I like very much, it has a feeling of balance and freshness. This makes me believe that the dog will feel these sensations if he uses this product, which makes me want to buy it immediately. The dog images, used in the ad, also reinforce this desire, since all dogs are well treated and with very beautiful hair.
However, an ad that has not convinced me to buy the product is an advert about face moisturizer. Although the advertisement is well produced, it promises a miraculous product with effects beyond the capacity of a moisturizer. When watching the ad I feel somewhat deceived and I have negative feelings about the product.
Complete Question:
Nathan manages a website that sells bicycles. He's using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What's the advantage In-Market audiences gives Nathan in reaching his marketing goals?
- Reaches users based on their lifestyles, interests, and passions.
- Shows ads to users based on a combination of declared and inferred data.
- Connects him with audiences most interested in what he has to offer.
- Finds users that are similar to an original remarketing list.
Answer:
The advantage In-Market audiences gives Nathan in reaching his marketing goals is Connects him with audiences most interested in what he has to offer.
Explanation:
The advantage of a target reach lies in Nathan's ability to connect him to the motorcycle sales on the website.
He will accelerate sales in that category with the Google Advertising Show plan.
With specific segments which identify users based on their demonstrated consumer behaviour and purpose, you can connect with people who are most interested in what you can give.
In the context of innovation streams,design competition is the concept that the given scenario best illustrates.
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Explanation:</u></h3>
When similar products are sold by many different companies there lies a rivalry between the companies which is called as competition. The main aim of all the business is to gain profit and market share. The development of the marketing strategy is mainly based on the competition that exists in the market for a product. The competition that exists with the design of the products refers to the design competition.
Innovations play a major role in the Design Competition. In the given scenario, the company Mozbert advertises for its wireless headsets with the ease of its usage and the difference from the wired headsets. Beloway, another wired headset manufacturer defends himself by giving some offers and discount for retaining his customers. Thus this is explains the concept called design competition, as the competition lies between the wired and wireless headsets.