Question

For businesses and entrepreneurs, which of these is generally considered to be the BEST measure of success? Question 1 options: net profit total revenue marginal cash marginal revenue

Answer 1

I believe the answer is: Net profit.
net profit is the amount of revenue that remains after deducting total revenue with total expense in one operating year.
High net profit indicates the company have more budget to be spent for their growth/development in future operating year.

Answer 2

The BEST measure of success for businesses and entrepreneurs is NET PROFIT.  Success is achieved if there is a favorable net profit.  Net profit is derived after all expenses are deducted.