Orange County, LA, San Francisco, Anaheim
Answer:
Identifying the target audience
Explanation:
The targeted audience are very important in any business,any business will try as much as possible to reach the largest number of people to purchase their products.
To what extent will people who are more aware of a brand be more likely to purchase it? Exposure and awareness can be measured whereas the sales and profit impact of advertising is very difficult to measure. Attitude change measurement is difficult but feasible.
From this Nora will be exposed to a bigger market when decided to go with advertising at the sporting event.
Answer:
The answer is: Behavior variable
Explanation:
Behavior variable in market segmentation refers to the process of segmenting the market based on consumer buying behavior. Consumer buying behavior consists of consumer usage frequency, consumer habits, benefits sought or expected, user status, brand loyalty, etc.
Answer:
The advantages of using secondary data are several, but its main advantage is that it is the cheapest way to gather large sets of information. A lot of secondary data is available on the internet, so it is time saving. Using secondary data saves work, efforts and money.
We can also use secondary data to determine more specifically which primary data we need to gather, again saving resources.
