Assuming that you're referring to 'from emperor to citizen' ,
The correct answer would be the imperial kitchen . It's written that the food from imperal kitchen is placed far away from the main character and it's only there for appearances
You can sell your products and make money off of it. you can do a lot with advertising
Minimal eye contact would not help establish a strong ethos, as it gives the impression you are not confident in what you are talking about.