Question

Choose and describe a business that would have a significant amount of deferred revenue and share a photo of that business (or company logo). Briefly explain the business and what its deferred revenue would be:

Answer 1

Answer and Explanation:

Deferred revenue refers to payment received before the service or goods are delivered. Consider a subscription service that provide annual subscription such as Netflix. You may take the subscription through annual or monthly payment system. In case of annual payment system you have paid for 12 months but are currently on month 1. As a result, the 11 other months’ payment is considered as deferred revenue for Netflix.

Businesses such as this (Netflix) who sell annual subscription will have significant deferred revenue. The current Netflix subscription charges are $10.99 per month (lowest tier). In case of annual subscriptions they will likely have 11 months of deferred revenue or 11*10.99 = $120.89 as deferred revenue. Their total revenue per customer (in the lowest tier) will be $131.88. This makes their deferred revenue as 91.67% of their revenue.