Question

Ryan is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is
A) ineffective.

B) overrated.

c) easy.

D) simple.

E) expensive.

Answer 1

Answer:

The correct answer is the option B: overrated.

Explanation:

To begin with, personal selling is the term that in marketing involves the action from a salesman of basically sale the product or service from the company to the customer. Moreover, this type of promotion of the product tends to be more effective than the other types, such as publicity, direct marketing, public relations and more.

Secondly, the fact that personal selling is overrated is because so many businessman tends to see it as an old way to promote the product. However, the personal selling tends to be the most effective way in comparison with the other IMC alternatives and that is due to the fact that the salesman could effectively change the speech depending on the type of person he is speaking with and therefore to adjust that speech and that sale to the person that is being responsed at the same time and having his doubts resulted as well.